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Search Engine Optimisation

An Effective Web Page Design Must be Search Engine Friendly. Search engines can send lots of free targeted traffic to your web site. In order to do this they must be able to analyse your web page design.

Many web page designs contain elements that prevent a search engine from analysing them. To have a successful website, web page links need to be accessible to a search engine. They need to be text-based, written in standard HTML code. Use of technologies like Flash and JavaScript can cause search engine problems.  Crucial site content needs to be placed as close to the top of the page as possible (in the code), and database-driven web pages need to be published as static HTML.

For a one-time fee of just $90+GST we will submit your site to the top International and National search engines. You only need this service once, there are no additional fees, and no need for monthly submissions!

Note That: Unlike services which promise to submit to thousands of search engines, only real search engines and directories are included in our package. Be aware that there are no such thing as thousands of real search engines and directories. A major part of the submission list provided by these services consists of link farms and FFA (Free For All Pages) which most likely will do you more harm than good. As an example, Google are not to fond of link farms and may label the links they generate as spam 

 Includes:

  • Updating as required of meta tags and descriptions.
  • Manual submission of your Web Site URL to the top search engines, such as MSN, Yahoo, Altavista, Google, AllTheWeb, and AOL, as well as a selection of National  search engines
  • Setup and submission of the new Google Sitemaps.

This is done by hand because of their importance in todays search engine market.

Further information
 
Search Engine Optimisation

Search engines display different kinds of listings on a search engine results page (SERP), including paid advertising in the form of pay per click advertisements and paid inclusion listings, as well as unpaid organic (natural or algorithmic) search results and keywords specific listings, such as news stories, definitions, map locations, and images. Search Engine Optimisation (SEO) is concerned with improving the number and position of a site's listings in the organic search results.

SEO strategies are widely varied,  in accordance with the specific site. Broadly speaking, SEO may be geared towards increasing either, or both, the total number and quality of visitors from Search Engines. The quality of a visitor can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.

Search engine optimisation is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.

A range of strategies and techniques are employed in SEO, including changes to a site's code (referred to as "on page factors") and getting links from other sites (referred to as "off page factors"). These techniques include two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing.

SEO, as a marketing strategy, can often generate a good return. However, as the search engines are not paid for the traffic they send from an organic search, the algorithms you send can, and do change. There are many problems that can cause Search Engine problems when crawling or ranking a site's pages, there are no guarantees of success, either in the short or long term. Due to this lack of guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with PPC advertising closer to traditional advertising.

What are Search Engines

A search engine or search service is a document retrieval system designed to help find information stored on a computer system, such as on the World Wide Web or in a personal computer. The search engine allows a person to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of items that match that criteria. Search engines use regularly updated indexes to operate quickly and efficiently.

General Search Engines

  • Ask.com (formerly Ask Jeeves)
  • Exalead
  • Gigablast
  • Google
  • Snap
  • Windows Live Search (formerly MSN Search)
  • WiseNut
  • Yahoo! Search

Metasearch Engines

  • Brainboost
  • Dogpile
  • Excite
  • HotBot
  • Info.com
  • ixquick
  • Mamma
  • Metacrawler
  • WebCrawler

 Regional Search Engines  

 

What are Web Directories

A web directory is a listing of websites organized in a hierarchy or list of categories.  Web directories often have two ways to be added. A Paid and Free listing. Paid listings are displayed above the free listings and may have more listing detail.

General Website Directories

  • Gimpsy - A directory organized by activity.
  • GoGuides - One of a couple of directories that supplanted Disney's Go.com directory after it closed.
  • JoeAnt - A community of editors from the now-defunct Go.com volunteer edited directory.
  • Open Directory Project (aka DMoz or ODP) - The largest directory of the web.
  • Skaffe - Another directory formed by former Go.com editors.
  • Starting Point Directory - A human edited general directory organizing sites by category.
  • Yahoo! Directory - Their directory was the first service Yahoo! offered.

 Regional Search Engines  

  • Access New Zealand a popular searchable directory of New Zealand web sites.
  • LookSmart New Zealand NZ section of the Looksmart Directory
  • mkiwi.com Large categorised listing of links to New Zealand sites. Now includes a NZ focused search engine.
  • New Zealand Sites.com A comprehensive, quick-loading directory of New Zealand Web sites. The site states that it is New Zealand's largest web directory.
  • New Zealand WebLinks A directory of New Zealand web sites, including business, clubs, personal, charity & non-profit orgs.
  • NZ Pages searchable directory with over 22,000 NZ sites
  • Open Directory Project Oceania/New Zealand NZ section of this important international directory edited by volunteers. The Open Directory Project directory data appears in the search results of Netscape, Lycos, HotBot and more.
  • Yahoo! Australia & New Zealand New Zealand corner of this famous directory.

 


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